UAW Region 6
UAW Region 6 encompasses 7 of the Western states and represents thousands of workers fighting for equity in their workplaces. In designing a brand and a strategic communications plan with them, it was important that materials exuded the youth and momentum the region represents, organizing thousands of new workers every year.
Content Creation, Strategic Communications, Web Design
The Challenges:
Develop a brand that felt youthful and approachable while still staying true to the traditions of the UAW.
Create content that engaged a wide audience and boosted awareness.
Ensure that core strategic narratives were being told throughout visual design and all content generated.
My Role:
Created the website from scratch, instructed staff on how to implement their own changes over time
Responsible for producing major social content such as graphics & videos
Consulting on strategic ways to boost account reach such as co-posting and closely following analytics
