As part of the 2024 union drive at Volkswagen’s Chattanooga plant, I ran on-the-ground social media efforts in the months leading up to the vote, capturing key moments and amplifying worker voices in real time.

Highlights:

• Developed and posted rapid-response content during rallies, press conferences, and outreach events

• Coordinated closely with UAW international comms teams to align tone and strategy

• Created visuals and captions tailored for engagement across Instagram, TikTok, and Facebook