At UAW 4811, I co-led a comprehensive rebrand in 2023, transforming it from two small, regionally focused locals (UAW 5810 & 2865) into a nationally recognized force in higher education labor organizing. Working closely with union leadership, I’ve helped craft the organization’s visual identity, digital presence, and communications strategy to reflect its growing power and ambition.

Highlights:

• Co-Directed an overhaul of the union’s branding—creating a consistent visual messaging system across print, digital, and campaign materials

• Built and maintained the union’s Squarespace website with a focus on accessibility, clarity, and mobilization

• Designed membership cards, digital toolkits, and mass-distribution materials used at rallies, bargaining sessions, and statewide actions