Kill the Cuts
National Campaign
UAW Higher Education needed a bold visual identity to help articulate a campaign against cuts to research funding. The campaign, entitled “Kill the Cuts,” needed a brand that would exude rebellious spirit without feeling entirely anti-establishment. The result was a clean, bold campaign that resulted in thousands of successful rallies and political outreach.
Developed three visual directions alongside key stakeholders to choose campaign visuals
Created and updated website according to chosen direction, and strategy/ messaging of the overall campaign
Impact: Helped generate national visibility, public engagement, and garner political support
Visual Directions
I worked with a team of union staff, worker leaders, and executive board members to curate three directions.
Web Design + Graphics
