Catapult Thinking
Brand Writing and Strategy
At Catapult Thinking, I contributed to the development of brand identities and messaging platforms for major national clients across consumer goods, retail, and beverage industries.
Researched product lines, customer insights, and market positioning to inform strategy
Helped shape brand architecture and portfolio strategies tailored to each client’s needs
Wrote content for social media campaigns, marketing materials, websites, and PR outreach
Collaborated with designers and strategists to bring brands to life across digital and print
Impact: Supported the creation of cohesive, research-driven brand platforms for household-name clients navigating competitive markets.
